How To Localize for Success: Interview with GlobalSaké Co-Founder Talia Baruch - Multilingual Connections

How To Localize for Success: Interview with GlobalSaké Co-Founder Talia Baruch

Localization for Success
Want to stay connected?

We periodically share news and updates around translation, language and culture. Rest assured we’ll never share your contact information with anyone!

Topic: Blog

    FacebookTwitterLinkedIn

We had the pleasure of interviewing GlobalSaké co-founder Talia Baruch. In this session, we learn about her background in the localization industry, post-pandemic trends (hello there, AI and Machine Translation), and stories from her 20+ years of experience helping brands go global (we’re talkin’ LinkedIn in China, Surveymonkey in Germany, and Starbucks in the Middle East—trust me, you’ll wanna hear this one). We also learn the inspiration behind GlobalSaké, a collective community of cross-functional global leaders driving international expansion.

We had the pleasure of interviewing GlobalSaké co-founder Talia Baruch. In this session, we learn about her background in the localization industry, post-pandemic trends (hello there, AI and Machine Translation), and stories from her 20+ years of experience helping brands go global (we’re talkin’ LinkedIn in China, Surveymonkey in Germany, and Starbucks in the Middle East—trust me, you’ll wanna hear this one). We also learn the inspiration behind GlobalSaké, a collective community of cross-functional global leaders driving international expansion.

We had the pleasure of interviewing GlobalSaké co-founder Talia Baruch. In this session, we learn about her background in the localization industry, post-pandemic trends (hello there, AI and Machine Translation), and stories from her 20+ years of experience helping brands go global (we’re talkin’ LinkedIn in China, Surveymonkey in Germany, and Starbucks in the Middle East—trust me, you’ll wanna hear this one). We also learn the inspiration behind GlobalSaké, a collective community of cross-functional global leaders driving international expansion.

Here are some timestamps to help you navigate:

00:51 – Talia’s background in localization and how she pivoted from literature/arts to tech

03:57 – The entry of Starbucks into the MENA region (and the company’s 19-year reluctance to adapt the siren logo for Saudi Arabia)

08:54 – LinkedIn’s “Trojan horse” entry into China with Chitu

11:35 – How do companies decide whether and what to adapt? 14:00 – Pandemic and post-pandemic trends in the industry (hint: machine learning and AI!)

16:29 – The shift in mindset and willingness to adapt for global readiness

18:35 – All about GlobalSaké

24:16 – The future of GlobalSaké

27:45 – What motivates you? What does the world need more of? What’s one thing people need to know about localization?

29:30 – How SurveyMonkey achieved success in Germany

Register now for your GlobalSaké 2022 pass!

As more businesses pursue the benefits of globalization, forming a greater understanding of consumers worldwide—and their cultures—is an essential aspect of gathering the powerful insights needed for success.

After (19 years of) initial reluctance, Starbucks adapted their logo for Saudi Arabia.

At Multilingual Connections, our international team of experienced translators are ready to help you understand, engage and grow your multilingual audiences.

Our global network includes thousands of experienced linguists with a wide range of professional and linguistic backgrounds and specialties. We have professionals with the industry expertise to meet your business translation needs. Our translation specialties include over 75 languages, plus regional dialects.

Moreover, our extensive network of expert linguists work together to deliver successful outcomes, no matter the complexity of the project. We pool our resources to address specific project needs that happen in real-time and ensure the right expertise is on the job. Sound appealing? Connect with us to learn more about our wide range of translation services!


Want to stay connected?

We periodically share news and updates around translation, language and culture. Rest assured we’ll never share your contact information with anyone!