Website and app localization services in 75+ languages
Website and app localization is the process of adapting your digital experience so it reads naturally, fits the interface, and reflects the exact expectations of a new market.
Simply translating the words on a screen is not enough. A technically accurate translation can still create friction if the navigation feels awkward, buttons no longer fit, or key pages use language people in that market would not naturally search for.
Multilingual Connections localizes website and app content in 75+ languages, adapting copy, UX elements, visuals, and interface text for the people who will actually use them. Our multimedia localization work also considers the technical details behind the experience, including file formats, text expansion, placeholders, and internationalization (i18n) requirements. The goal is not to make the translated version look like an add-on. It should feel like it belongs there natively.
Transcription for researchers, faculty, and graduate students
Academic transcription covers a wide range of buyers, from a single PhD candidate transcribing dissertation interviews to a university department processing a full semester of recorded events. Here’s how each one fits.
For researchers and PhD candidates
If you’re deep in dissertation or thesis fieldwork, we transcribe the interviews, oral histories, and ethnographic recordings that make up your data, formatted so you can move into analysis instead of cleaning up the transcript first. If your project centers on focus groups and in-depth interviews specifically, that work often overlaps with our dedicated qualitative research transcription, built around coding and thematic analysis rather than the broader academic use cases on this page.
For faculty and educators
Recorded lectures, seminars, and guest talks turn into study guides, test material, and accessibility-compliant course records once they’re transcribed, work that usually needs to happen every semester rather than as a one-off project. If a lecture was captured on video rather than audio alone, our film and video transcription work covers that format directly, timecoded so you can jump back to a specific moment in the recording.
For universities and departments
Conferences, symposia, panel discussions, and other recorded institutional events come with their own scheduling and volume demands, often several sessions running in parallel over a single event. We’ve supported education and academic institutions,, libraries, and research centers on exactly this kind of high-volume work since 2005.
What our website and app localization services include
Your website is your first point of contact with your customers and your first impression. It’s the face of your brand and that’s why we make sure your website is consistent, tells the story of your brand, and resonates with your audience in every language.
By translating your website, you provide a better user experience to your customers who don’t speak your language, you establish credibility and grow your global sales. You will stay ahead of the competition and show your customers that you’re ready to invest in them.
Every website localization project is different – a lot depends on the languages and locales, target audiences, content types, but there are common processes and technologies that will ensure that your project is a success from its strategic planning to multisite go-live and beyond.
Let us help you connect with your audiences across languages, cultures, and in any format or device – exactly as you intended.
Website localization
Website localization covers the content people read and the experience around it. We adapt page copy, navigation, calls to action, imagery, and other market-facing elements while working with common CMS and file formats such as HTML, JSON, and XML. Text expansion matters significantly here. A label or button that fits neatly in English may need considerably more space in another language. Catching these spatial issues before launch helps protect both readability and your visual layout.
App localization
App localization requires the same cultural attention as a website, but the interface usually leaves less room for error. We adapt app strings, UI text, and in-app content for iOS and Android while accounting for character limits, variables, placeholders, and code tags. For example, in a string such as “Hello, {username}!”, the placeholder must remain intact while the surrounding text is localized. That small technical detail is essential to keeping the app functional.
International SEO support
International SEO is not simply a matter of translating an English keyword. Search behavior changes by market. The words people actually use may differ entirely from the most literal translation. We support keyword adaptation and hreflang guidance as part of the localization process to help your pages make sense to both real users and local search engines.
App localization services
As a mobile app developer, one of your main goals is to increase your app’s visibility and exposure. Our team of professional translators and project managers are experts at translating and managing online content. We make it as easy as possible for you – all you need to do is provide us with the localization files (.xliff, .json or any other format). Then, our apps and software localization experts will pre-process and analyze the files and extract words for translation.
App localization projects require specific workflows that typically run at the same time as the larger website localization efforts. To help you successfully localize all of your content types, choose a trusted global language solutions company like Multilingual Connections with in-house software and media localization expertise
QR codes for multilingual content
From menus and product packaging to museum exhibits and even Super Bowl ads – QR codes are everywhere. QR code translation is a great option because it offers flexibility for connecting with your multilingual audience. Whether you are constrained by signage and labels, looking to save on print costs, or want to give quick and easy access to content, QR codes can be an effective way to deliver your multilingual messaging to your diverse audience.
Our QR code translation solutions integrate multilingual digital content and allow you to extend your message in multiple languages. Talk to us about our fully integrated QR code solutions for your multilingual needs
Website translation vs. website localization: what's the difference?
Translation and localization are often used interchangeably, but they’re two different processes.
The primary difference is scope. Website translation changes the language of the text. Website localization adapts the wider digital experience. Accurate language is the starting point for our broader translation and localization services, but a website or app also has to work in its intended context. Localization considers navigation, imagery, calls to action, interface constraints, cultural references, and the way people search in the target market.
That distinction shows up quickly in practice. A page can be grammatically correct and still feel foreign if the layout struggles with longer text, the imagery does not suit the audience, or the keyword choices reflect how people search in English rather than how they search locally. Localization closes those gaps so users are not asked to adapt to a site that was never really adapted for them.
Which languages should I include in my website localization strategy?
The languages you choose for your website localization project depend on your global business goals which are informed by the opportunity and potential return on investment (ROI) of your target markets, countries, or locales.
In many countries, domestic markets have large and growing populations of non-native speakers. In the U.S., for example, there is not only a huge potential in the Spanish-speaking markets, but also Chinese, French, Tagalog, Vietnamese, Korean, German, Arabic, and Russian.
How our website and app localization process works
Website and app localization works best when linguistic and technical decisions are made together. Our process is built around four core stages:
- Content and technical readiness review: We assess the content, file structure, and internationalization needs before translation begins so potential issues are identified early.
- Translation and cultural adaptation: Native-speaking linguists adapt copy, interface text, visuals, and UX elements for the target audience while working within the constraints of the product.
- Implementation support: Localized content is prepared for the CMS or app environment, with attention to strings, placeholders, tags, and other elements that need to remain functional.
- In-context linguistic quality assurance (LQA): The finished site or app is reviewed in context to catch issues that are difficult to see in a spreadsheet or text file — from awkward line breaks to copy that does not fit the intended screen or flow.
Graphics & multimedia localization
When localizing graphics, it’s always more efficient and cost-effective if you can provide the original Photoshop or Illustrator source files. However, if you have PDF documents or graphics with embedded text without source files, we will provide DTP (desktop publishing) services to rebuild the files.
Our graphic designers will analyze and modify your images, Microsoft PowerPoint presentations (PPTs), animated gifs, Flash banners, and more.
And if you have video, HTML5, Flash files (vector-graphic animation technology), audio, or other media for localization, we provide voiceover and subtitling services to further localize your content. Access to your multimedia source files can reduce costs, accelerate turnaround times, and increase final output quality. Schedule a free consultation to find the right localization options for all your multimedia assets.
Who uses our website and app localization services
These services are essential wherever a digital experience needs to function across languages, markets, or both. We regularly partner with:
Global brands preparing market-specific websites and campaign landing pages
Software and app teams launching products in additional languages
Ecommerce and retail businesses adapting product, navigation, and purchase journeys for new markets
Nonprofits and universities making public-facing digital content accessible to multilingual audiences
Marketing agencies coordinating multilingual sites that also include localized video, subtitling or voiceover work
Featured services
Marketing
translation
Once your website or app is translated, we can help localize your marketing materials and blogs to engage your multilingual audience with every interaction.
Desktop
publishing
Localize your brochures, case studies, and other print materials for maximum engagement from your multilingual audience.
Voiceover and
dubbing
services
We partner with professional recording studios to ensure that the voiceover is high quality and the process is tailored to meet your needs.
Subtitling
An effective and affordable way to make your message more accessible to your multilingual audience.
Why choose Multilingual Connections for website and app localization
Multilingual Connections has worked across languages and cultures since 2005. The company was founded by a linguistic anthropologist, and that background continues to shape how we think about context, audience, and cultural meaning.
- Digital localization is handled as part of a broader multimedia workflow, so website and app projects can connect with localized video and audio when the experience includes more than text.
- Platform-aware workflows account for common file formats, UI constraints, placeholders, and in-context review rather than treating localization as a text-only handoff.
- International SEO awareness is built into the work through keyword adaptation and hreflang guidance where relevant.
- Trusted by clients including Netflix and Google, while supporting organizations of different sizes and sectors.
Request a quote
It all starts with a first connection. Tell us how our international network of linguists and dedicated project managers can help!
Frequently Asked Questions
How much does website and app localization cost?
Pricing depends on the amount of content, number of target languages, and technical complexity of the project. A small marketing site with straightforward CMS content is very different from an ecommerce catalog or an app with thousands of interface strings. We review the content and workflow before quoting so the scope reflects the actual work involved.
Which pages of my website should I localize first?
Start with the pages that matter most to users and to the business. That usually means the homepage, core service or product pages, high-traffic landing pages, and key conversion paths such as contact or checkout. Localizing those first gives you a practical way to test the market before expanding across the full site.
Do you work directly with WordPress, Shopify, or other CMS platforms?
Yes. We work with content from major CMS and ecommerce platforms, including WordPress and Shopify, using common export and file formats. We can also support reintegration so the localized content returns to the platform in a form your team can work with.
Should I use machine translation or human translation for my website?
The right approach depends on the volume, visibility, and risk of the content. Machine translation with human review can be useful for high-volume, lower-visibility material. Customer-facing pages, product experiences, and content tied closely to brand voice or conversion usually need greater human involvement so the language sounds intentional and the context is right.
