Friends Don’t Let Friends Use Google Translate – With a Few Exceptions

Friends Don’t Let Friends Use Google Translate – With a Few Exceptions

We’ve said for a long time that friends don’t let friends use Google Translate.  I love a good love story, though, and after reading this one, I thought it was important to clarify that statement.

Google Translate is good for falling in love when you’re an American journalist and a French UN peacekeeper.  In this context, a translation like this is acceptable, as the meaning is conveyed – even if the form is a bit awkward:

“I’m glad to have could to see you. It was very sweet and ardor this night. I like the contact with your skin.”

I personally use Google Translate when instant messaging with my friends in Israel, when I want to respond faster than I otherwise could in my increasingly-rusty Hebrew.  In a business setting, Google Translate comes in handy for getting a quick understanding of emails and websites in other languages.  When you want a high-level understanding of a document or don’t yet know if the information it contains is important, machine translation is great option.

When you care about communicating clearly and accurately with your audience, however, Google Translate is not the way to go.  When you want to reach out to a multilingual market and therefore include a Google Translate plugin on your website, that tells your audience that you want their business – but that you just don’t care enough to work for it.  As sophisticated as it is, machine translation continues to produce awkward sentences, strange syntax and overly-literal translation.  And it just doesn’t get nuance.

Sure it’s more expensive to work with a translation agency, but when you do, you get the best of technology and humans together.  You get certified translators and editors who can leverage computer-assisted translation tools – different from machine translation – to create a translation that represents your voice in another language, while taking into account important cultural nuances.

Interested in learning more about Multilingual Connections and our translation services?  Just contact us!

How Love is Celebrated Around the World

February 14, 2020

It’s Valentine’s Day here in the U.S., which means it’s time to shower our loved ones with heart-shaped cards and chocolates to show them how much we love them. For many, we have become so accustomed to these acts of love on Valentine’s Day that they have now become part of American culture. But as …

How Love is Celebrated Around the World Read More »

Translation is a Balancing Act

January 31, 2020

At Multilingual Connections, we leverage our linguists’ talents and expertise and pair each project with the best linguist for the job, taking into consideration their native language, region, and area(s) of expertise. Linguistic accuracy and cultural relevance for translation often require our linguists to do extra research to better understand the full context of the …

Translation is a Balancing Act Read More »

President Shithole: (Mis)Adventures in Machine Translation

January 20, 2020

I’ve written many times that friends don’t let friends use Google Translate (most recently, It’s a shame to dry the fruit with old uncles). I readily admit, however, that at times it comes in handy – as in this love story between an American journalist and a French UN Peacekeeper, as well as a multitude …

President Shithole: (Mis)Adventures in Machine Translation Read More »

Going the Extra Mile in Work and Life

January 2, 2020

At Multilingual Connections, we leverage our linguists’ talents and expertise and pair each project with the best linguist for the job, taking into consideration their native language, region, and area(s) of expertise. Linguistic accuracy and cultural relevance for translation often require our linguists to do extra research to better understand the full context of the …

Going the Extra Mile in Work and Life Read More »

Engaging Our Global Team Part I: White Elephant Gift Exchange

December 18, 2019

Multilingual Connections is dedicated to helping our clients create meaningful connections with their global audience. Lately, however, I’ve been thinking about what this mission means for us as a company – and wondering how we can more effectively apply that mission internally.  

Connecting Authentically with Multilingual Audiences

December 4, 2019

One in five US residents speaks a language other than English at home, and just a quarter of internet users across the globe are native speakers of English. According to the American Marketing Association, organizations that limit their marketing strategies to one language are missing out on a significant opportunity to connect with and engage …

Connecting Authentically with Multilingual Audiences Read More »

The Impact Behind the Numbers

November 27, 2019

As a translation agency, we talk a lot about numbers: number of words, number of minutes, number of pages, number of files. We use these quantities to calculate price and turnaround, to determine which projects to go to which project manager, and to decide what to assign to which linguist. This year, we’ve already translated …

The Impact Behind the Numbers Read More »

A Positive Attitude Sets You Up for Success

November 25, 2019

At Multilingual Connections, we work with talented linguists from across the globe who are experts in translation, transcription, and/or multimedia localization. Our linguists also have industry knowledge and experience – some have spent years doing legal and law enforcement transcription, while others were subtitling movies, and more. We leverage our linguists’ expertise and pair each …

A Positive Attitude Sets You Up for Success Read More »

The Human Cost of Cheap Transcription Services

November 19, 2019

For those involved in the professional audio transcription world – like us – last week’s news that Rev.com was slashing minimum pay rates for freelance transcriptionists was quite the topic of conversation, both online and off.

Transcreation: Getting Your Message Across

November 15, 2019

To connect and engage with your multilingual audience, you have to communicate with them in meaningful ways. This means that the copy you write needs to be professionally translated and, in some cases, transcreated to resonate with your audience. But, wait, what is transcreation and how is it different from translation?  Transcreation is a type …

Transcreation: Getting Your Message Across Read More »

Our Clients

Your Success is Our Success

We succeed when we help you understand, engage and grow your audience – and accomplish your business goals.

Relationships, Not Just Transactions

Sometimes you’re going to want to pick up the phone with questions, schedule a video chat or meet in person, and we welcome it!

Let us be your trusted partner

We believe in building long-term partnerships and finding the right solutions for your needs. We value our clients as partners and appreciate the trust they place in us.

radio-flyer-client
google-500
client-logo-barilla
client-logo-nbc
client-logo-fs
Major_League_Baseball
client-logo-nu
client-logo-cc
client-logo-prc

Office Location

Multilingual Connections
847 Chicago Ave Ste 250
Evanston, IL 60202, USA

Tel: +1-877-292-5264
Tel: +1-773-292-5500
Email: contact@mlconnections.com

Scroll to Top