Translation in Global Research: Intellicast featuring Dr. Jill Bishop

Dr. Jill Kushner Bishop, Founder and CEO of Multilingual Connections, recently sat down with EMI Research’s podcast host Brian Lamar and Producer Brian Peterson to discuss the important role of language in global market research and trends to look out for. Listen to the episode here or via Spotify below:

Here are some timestamps to help you navigate:

08:16 – Dr. Bishop’s background as a linguistic anthropologist and consultant for Chipotle Mexican Grill language and culture programs

13:51 – The Multilingual Connections origin story

18:47 – The importance of linguistic nuance in global research; art and science in translation

21:05 – Transcreation in localization—think “orange is the new black”

21:55 – The challenges surrounding the “US version” of Spanish

23:45 – Multilingual global research insights and trends

26:06 – The importance of a trusted language consultant; when is machine translation okay?

27:09 – Wrap-up and “four Ps” (cooking, puppies, Twizzlers, hiking, and more!)

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