Translation in Global Research: Intellicast featuring Dr. Jill Bishop - Multilingual Connections

Translation in Global Research: Intellicast featuring Dr. Jill Bishop

Translation in Global Research: Intellicast featuring Dr. Jill Bishop
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We periodically share news and updates around translation, language and culture. Rest assured we’ll never share your contact information with anyone!

Topic: Blog

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Dr. Jill Kushner Bishop, Founder and CEO of Multilingual Connections, recently sat down with EMI Research’s podcast host Brian Lamar and Producer Brian Peterson to discuss the important role of language in global market research and trends to look out for. Listen to the episode here or via Spotify below:

Here are some timestamps to help you navigate:

08:16 – Dr. Bishop’s background as a linguistic anthropologist and consultant for Chipotle Mexican Grill language and culture programs

13:51 – The Multilingual Connections origin story

18:47 – The importance of linguistic nuance in global research; art and science in translation

21:05 – Transcreation in localization—think “orange is the new black”

21:55 – The challenges surrounding the “US version” of Spanish

23:45 – Multilingual global research insights and trends

26:06 – The importance of a trusted language consultant; when is machine translation okay?

27:09 – Wrap-up and “four Ps” (cooking, puppies, Twizzlers, hiking, and more!)

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Our global network includes thousands of experienced linguists with a wide range of professional and linguistic backgrounds and specialties. We have professionals with the industry expertise to meet your business translation needs. Our translation specialties include over 75 languages, plus regional dialects.

Moreover, our extensive network of expert linguists work together to deliver successful outcomes, no matter the complexity of the project. We pool our resources to address specific project needs that happen in real-time and ensure the right expertise is on the job. Sound appealing? Connect with us to learn more about our wide range of translation services!


Want to stay connected?

We periodically share news and updates around translation, language and culture. Rest assured we’ll never share your contact information with anyone!