Marketing to a Multilingual Workforce

Today’s American workforce is more multilingual than ever. Studies show that as Latinos become the nation’s largest minority group, Spanish-speakers hold a significant place in our national economy. Companies both large and small can benefit from a multilingual approach – … Read More

Multilingual Milwaukee Avenue

A drive up Milwaukee Avenue (or should we say a bike ride along the avenue’s seven-mile bike lane) from its downtown origin at Kinzie to the northwesternmost reaches of Chicago is a tour of the city’s rich linguistic history.

The … Read More

Pronouns: the secret to dating success?

There are many “driveway moments” for me when listening to NPR – times when I’ve long since arrived at my destination but I find myself still sitting in the car, listening to a news or special interest segment (though given … Read More

Global snack – or sex act?

It’s possible you’ve heard examples of some mistakes companies have made when attempting to market their products internationally without first researching the linguistic and cultural implications in new markets.

The classic example is the Chevy Nova, which flopped in Latin … Read More

Why bilinguals are smarter

It’s no surprise in today’s increasingly global world that being bilingual has its advantages. From a practical perspective, proficiency in a second language opens up a wealth of job opportunities. Across virtually ever industry, there is a need for effectively … Read More

Word play, Mexican style

This morning I had a quick chuckle when this popped up on my Facebook feed:


Get it? Pan = bread, pantuflas = slippers. A silly little joke for the Spanish speakers out there.

It got me thinking about a … Read More

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