Some words make me cringe. Not necessarily words that have a negative meaning. Some are completely benign, but just sound off, like “moist” and “crisp.” Others drive me nuts when used incorrectly, like “literally” (the other day I read on … Read More
Tracy Lopez, a blogger for SpanglishBaby, wants her son to speak Spanish so badly that she admits to employing bribery to get him to speak it. She wrote about how her son has now turned the tables on her own … Read More
It’s possible you’ve heard examples of some mistakes companies have made when attempting to market their products internationally without first researching the linguistic and cultural implications in new markets.
The classic example is the Chevy Nova, which flopped in Latin … Read More
It’s no surprise in today’s increasingly global world that being bilingual has its advantages. From a practical perspective, proficiency in a second language opens up a wealth of job opportunities. Across virtually ever industry, there is a need for effectively … Read More
Smart phones are pretty smart. You can speak a simple instruction or question — “Create a reminder”; “What’s the weather like today?” — and the little handheld robot will respond swiftly to your command. Voice-activated virtual assistants like iPhone’s Siri … Read More
You’re buying tickets online to a baseball game. You log into the website, pick your tickets and pay — but the transaction isn’t complete until you’ve correctly deciphered a wavy, nonsensical word like “exulatu” or “plicrom.” Those funky words are … Read More