From Linguistic Anthropology to Market Research

For companies looking to grow products and services, whether it’s beyond borders or in areas of linguistic diversity, the research requires authentic voices and experiences. For this, a connection needs to be made both in language and in culture. 

Dr. Jill Kushner Bishop, Founder and CEO of Multilingual Connections, recently sat down with Insightrix podcast host, Sharday Torgeson to discuss the nuances of language and culture. Jill’s background in language and culture led her to pursue a BA in the Teaching of Spanish and an MA/Ph.D. in Linguistic Anthropology. However, an unexpected opportunity in the corporate world led her to a career in market research as a user experience researcher for a business and technology consulting firm. Later, she worked as an overseer of language, culture, and diversity programs for Chipotle Mexican Grill before starting Multilingual Connections in 2005.

In this episode, they discuss the foundation of Multilingual Connections’ ability to provide culturally relevant and linguistically accurate language solutions to help resonate with your hyper-local audience.

They also dive into the importance of language services in supporting businesses interested in expanding into global markets and the role of transcription, multimedia localization, and transcreation in representing an audience’s worldview in a meaningful and genuine way.

Tune into this dynamic conversation!