Creative translation – or transcreation – of marketing content for wine decanter and filter company spurred growth in new markets across the world.
Challenge
Üllo was looking to test a new social media marketing strategy in its global EU markets, so they reached out to Multilingual Connections to translate a digital marketing campaign into Spanish (Spain), French (France), German (Germany), and Italian (Italy). The needs became clear: transcreation, or the adaption of creative text from one language into another, would be the best approach for a digital campaign that educates, inspires, and moves the audience to act.
Key Services
Global language solutions in 4+ languages
Desktop publishing of digital product guides for online storefront
Transcreation of SEO keywords, hashtags, emails, and ads
“Multilingual Connections can instantly broaden your market and all you have to do is supply them with the source material.”
Joe Radosevich
Chief Technology Officer at ÜlloSolution
Multilingual Connections built an in-country team of linguists with deep cultural and linguistic understanding of target languages, markets, and audiences.
Streamlined processes
Multilingual Connections streamlined the translation process and provided a comprehensive solution combining a number of services, including transcreation, website localization, and multilingual desktop publishing services.
Global content that resonates
Multilingual Connections has supported Üllo’s global growth by creating content that resonates with the target audience and stays true to its brand voice.
“I can count on Multilingual Connections to work with our needs and goals in mind and deliver accurate and timely translation services. They provide the support we need to expand our technology and products to people who enjoy wine worldwide.”
Joe Radosevich
Chief Technology Officer at ÜlloTranscreation
Featured Services
Marketing Translation
Our linguists translate your marketing messages so that your brand doesn't get lost in translation with your global audience.
Desktop Publishing
Our bilingual desktop publishing experts design, format, and typeset multilingual translations and make them ready for print.
Website & App Localization
Showcase your brand globally and engage your customers in their native language with our website and app localization solutions.