Pronouns: the secret to dating success?

There are many “driveway moments” for me when listening to NPR – times when I’ve long since arrived at my destination but I find myself still sitting in the car, listening to a news or special interest segment (though given … Read More

Global snack – or sex act?

It’s possible you’ve heard examples of some mistakes companies have made when attempting to market their products internationally without first researching the linguistic and cultural implications in new markets.

The classic example is the Chevy Nova, which flopped in Latin … Read More

Why bilinguals are smarter

It’s no surprise in today’s increasingly global world that being bilingual has its advantages. From a practical perspective, proficiency in a second language opens up a wealth of job opportunities. Across virtually ever industry, there is a need for effectively … Read More

Word play, Mexican style

This morning I had a quick chuckle when this popped up on my Facebook feed:

 

Get it? Pan = bread, pantuflas = slippers. A silly little joke for the Spanish speakers out there.

It got me thinking about a … Read More

The Scottish baffle the voice-activated iPhone

Smart phones are pretty smart. You can speak a simple instruction or question — “Create a reminder”; “What’s the weather like today?” — and the little handheld robot will respond swiftly to your command. Voice-activated virtual assistants like iPhone’s Siri … Read More

Transcribe a “captcha,” preserve history

You’re buying tickets online to a baseball game. You log into the website, pick your tickets and pay — but the transaction isn’t complete until you’ve correctly deciphered a wavy, nonsensical word like “exulatu” or “plicrom.” Those funky words are … Read More

A new name for the new year

Dear clients, partners and friends:

It’s all about connections. For some, it’s about strengthening connections with their heritage. For others, it’s about creating connections within the community where they live or work. And for others still, it’s about reaching out

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